In this engaging conversation, Seb Wichmann speaks with Brian Samson, founder of Plugg Technologies, about the intricacies of hiring and recruitment, particularly focusing on the Latin American market. They explore the evolution of Plugg, the importance of understanding company culture in hiring, and innovative strategies such as video job descriptions and experiential recruitment methods. Brian shares valuable lessons learned from his extensive experience in the field, emphasizing the need for companies to know their identity and to try new approaches in their hiring processes.