Beyond the Balance Sheet
Borys Pikalov on Customer Loyalty & Staff Wellbeing in Decentralized Finance


Guest Introduction
Borys Pikalov, a trailblazer in blockchain, tokenization, and decentralized finance is passionate about fostering employee wellbeing and employee engagement in innovative industries. As the Co-Founder of Stobox, Borys has spent over five years leading business strategy, operations, and analytics, championing the mass adoption of tokenization and fostering inclusive financial ecosystems, while promoting employee wellbeing in the workplace. In this role, he led over 70 asset tokenization projects involving over $1 billion worth of assets.
Beyond Stobox, Borys is a seasoned independent consultant, and a former researcher bringing a wealth of academic and practical insights to his work.
He’s been a featured speaker at events like the Blockchain Real Estate Summit and a quoted thought leader in publications like BeInCrypto, where his expertise in real-world asset tokenization has shaped industry conversations.
Get ready to dive into the nuances of security token offerings, innovative capital-raising strategies, and why employee wellbeing is important for the future of blockchain technology with one of the brightest minds in the space.
In this conversation, Seb Wichmann and Boris Pikalov explore the intricate balance between customer centricity and staff wellbeing within the context of tokenization and decentralized finance. Boris shares insights on navigating high-performance cultures, the importance of intrinsic motivation, and effective communication strategies for complex industries. The discussion emphasizes the need for founders to articulate their value propositions clearly while fostering a supportive work environment with employee engagement and wellbeing that respects individual autonomy.